Destination Marketing Officer
Full time @Brythos Africa Limited posted 1 week ago in Administration Shortlist Email JobJob Detail
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Job ID 27865
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Career Level Officer
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Experience 2 Years
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Gender Both
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Industry Administration
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Qualifications Degree Bachelor
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Job Type Full time
Job Description
Job Description
Young & Free’s client, Brythos Africa Limited, through its subsidiary company – Brythos Tours & is seeking a creative, commercially minded and digitally capable Destination Marketing Officer to drive the growth of Brythos Tours & Travel.
The Destination Marketing Officer will be responsible for marketing destinations, developing attractive tour and travel packages, generating leads, converting inquiries into bookings and building the visibility and commercial performance of the Tours & Travel business.
The role goes beyond posting attractive destination photographs. The successful candidate will be expected to manage the full tourism marketing and sales journey:
Awareness → Interest → Inquiry → Quote → Booking → Travel Experience → Repeat Business/Referral
Key Responsibilities
Destination & Package Development
- Research tourism destinations, attractions and travel opportunities.
- Identify emerging tourism opportunities and customer interests.
- Develop attractive tour and travel packages.
- Design packages for individuals, families, groups and organizations.
- Develop packages for different budgets and customer preferences.
- Prepare clear and compelling package descriptions.
- Review packages regularly based on customer feedback and market trends.
Digital Marketing
- Develop and implement digital marketing campaigns for Brythos Tours & Travel.
- Manage and grow relevant social media platforms.
- Develop engaging tourism content.
- Create promotional graphics and other digital marketing materials.
- Develop and manage digital advertising campaigns where applicable.
- Monitor digital campaign performance.
- Use analytics to improve marketing performance.
- Generate qualified leads through digital channels.
Sales & Customer Conversion
- Respond to tourism inquiries.
- Follow up potential customers.
- Prepare quotations and package proposals.
- Convert inquiries into confirmed bookings.
- Maintain accurate records of leads and bookings.
- Follow up customers before and after travel.
- Encourage repeat bookings and referrals.
- Identify reasons for lost bookings and recommend improvements.
Partnerships & Publicity
- Develop relationships with hotels, attractions, transport providers and other tourism stakeholders.
- Identify partnership opportunities.
- Explore corporate and institutional travel opportunities.
- Support publicity initiatives for Brythos Tours & Travel.
- Identify opportunities for joint promotions and destination campaigns.
Reporting & Performance
- Track inquiries, leads, bookings and conversion rates.
- Monitor tourism revenue.
- Track digital campaign performance.
- Report on customer acquisition.
- Monitor repeat bookings and referrals.
- Identify underperforming packages and recommend improvements.
- Provide regular reports to the Business Development Officer.
Key Performance Indicators
- Qualified tourism leads generated.
- Number of customer inquiries.
- Inquiry-to-booking conversion rate.
- Number of confirmed bookings.
- Tourism revenue generated.
- Number of viable packages developed.
- Digital campaign performance.
- Customer acquisition.
- Repeat bookings.
- Customer referrals.
- Tourism partnerships established.
- Brand visibility and engagement.
- Reduction in lost booking opportunities.
Reporting
The Destination Marketing Officer reports to the Business Development Officer and works closely with the broader commercial team.
Requirements
Requirements
- Diploma or Bachelor’s Degree in Marketing, Tourism, Hospitality, Travel & Tourism, Business Administration or a related field.
- 1–3 years of relevant experience in digital marketing, tourism, travel, hospitality, sales or a related field.
- Strong practical digital marketing skills.
- Ability to develop and promote tour and travel packages.
- Experience creating social media and digital content.
- Basic graphic design capability is highly desirable.
- Strong communication and customer service skills.
- Ability to generate and convert leads.
- Strong sales and follow-up ability.
- Creative and commercially minded.
- Good understanding of social media platforms and digital advertising.
- Ability to work with performance data and analytics.
- Good organizational and planning skills.
- Ability to work with tourism partners and service providers.
- Professional presentation and communication skills.
Benefits
Compensation & Benefits
- Monthly salary of UGX 500,000 .
- Possibility of salary review/increment based on performance and company policy.
- NSSF.
- Applicable statutory deductions and benefits.
- Lunch at work.
- Opportunity to work in tourism, digital marketing and business development.
- Exposure to destinations, tourism partners and travel products.
- Opportunity for professional growth within Brythos Africa
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