Trade Marketing Manager
Full time @Movit Products Limited posted 35 minutes ago in Administration Shortlist Email JobJob Detail
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Job ID 27913
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Career Level Officer
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Experience 2 Years
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Gender Both
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Industry Administration
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Qualifications Degree Bachelor
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Job Type Full time
Job Description
Job Purpose: Trade Marketing Manager is to plan and execute trade-specific marketing strategies to enhance
product visibility, drive sales, and strengthen relationships with trade partners.
Functional Outputs/Activities per key performance area:
Develop and implement effective trade marketing Plans aligned with business objectives
• Collaborate with sales, category management, and other departments to ensure strategic alignment.
• Analyse market trends, competitor activities, and consumer behaviour to identify opportunities and
threats.
• Adjust strategies based on real-time data and market intelligence to stay competitive.
• Regularly review and update trade marketing strategies to reflect changes in business objectives.
• Incorporate data-driven insights to personalize and optimize trade marketing initiatives.
• Execution of AVAA
Plan, execute, and evaluate promotional campaigns to support product launches and increase
market share
• Work with sales teams to develop detailed promotional calendars for product launches and sales
growth.
• Implement segmented campaigns based on customer insights to maximize effectiveness.
• Monitor promotion performance through real-time analytics and adjust tactics as needed.
• Conduct post-campaign evaluations to extract insights and improve future promotional efforts.
• Tailor promotional initiatives to customer needs and market conditions for maximum impact.
Build and maintain strong relationships with key trade partners and stakeholders.
• Develop a structured relationship management program with regular touchpoints and feedback
sessions.
• Engage with retailers, distributors, and other partners to strengthen collaboration and alignment.
• Offer incentives and exclusive programs to top-performing trade partners.
• Ensure consistent brand messaging across all trade channels through effective communication.
• Use customer feedback and insights to continuously refine and tailor trade marketing initiatives.
Enhance brand visibility and customer engagement in retail environments through strategic
merchandising
• Develop and implement point-of-sale materials, displays, and merchandising solutions to boost brand
presence.
• Conduct regular store visits to assess the effectiveness of in-store displays and promotional materials.
• Innovate POS materials to keep them fresh and aligned with current consumer trends.
• Use digital tools and AR solutions to create interactive in-store experiences for customers.
• Ensure that merchandising solutions align with brand standards and resonate with target audiences.
Conduct ongoing market analysis and prepare comprehensive reports on trade marketing
performance
• Regularly analyze market trends, competitor activities, and consumer behavior to identify risks and
opportunities.
• Use predictive analytics to anticipate market shifts and adjust strategies proactively.
• Prepare detailed reports that evaluate the effectiveness of trade marketing initiatives.
• Present actionable recommendations based on data-driven insights to senior management.
• Continuously refine reporting processes to ensure timely and accurate performance tracking.
Financial Management
• Manage the trade marketing budget effectively, ensuring cost efficiency and maximum return on
investment.
• Provide accurate and timely financial reports related to trade marketing activities.
Risk Management
• Identify the department’s risks, their various mitigations and keep track of them.
Quality Management
• Ensure all trade marketing activities, promotional materials, POSM, merchandising, and activations
meet approved Movit quality and brand standards.
• Establish quality standards and checklists for trade marketing execution across all channels and
markets.
• Conduct regular quality audits and market visits to identify gaps in execution and ensure corrective
actions are implemented.
• Ensure promotional materials and merchandising assets are accurate, relevant, timely, and fit for
purpose before deployment.
• Monitor the quality and consistency of brand execution across distributors, retailers, and other trade
partners.
• Work with relevant teams to investigate recurring quality issues and implement preventive and
corrective actions.
Compliance
• Ensure regulatory compliance in execution of activities within the country.
• Adherence to all Movit Group and In Country Policies and Procedures.
• Prepare and submit Trade Marketing reports.
Minimum Qualification Requirements:
Bachelor’s degree in business administration or related
field. Post Graduate Diploma in Business Administration
preferred.
Comprehensive understanding of the in-country
consumer market with strong acumen for numbers.
Specialist Marketing Qualification
Related Minimum Experience:
6 to 8 years relevant experience in FMCG Industry
preferably in Brand Management/ Trade
Marketing.
Send your application to hr@movitafrica.com
Apply by 5th October 2026
- Click the GREEN BUTTON “APPLY FOR THE JOB“
- You will be re-directed to the Source/Application Procedure.
- Read the Job description attached.
- Apply using the Instructions Provided.
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