Trade Marketing Supervisor

Business Unit

Movit Africa Limited

Job Title

Function

Marketing

Department

Trade Marketing

Duty Station

Uganda

Reports To / Title of Immediate Supervisor

Trade Marketing Manager

Supervises

N/A

Role Summary

The Trade Marketing Supervisor is responsible for executing trade marketing strategies and initiatives to drive in-market excellence, improve product visibility, and support sales performance across assigned channels. The role focuses on supervising trade marketing activities, ensuring effective promotion execution, managing POS materials, and coordinating with Sales and Marketing teams.

External Stakeholders

Distributors
Retailers / Key Accounts
Merchandising Agencies

Internal Stakeholders

Sales Team
Marketing Team
Supply Chain / Logistics
Finance Team

Functional Outputs/Activities per Key Performance Area

Trade Marketing Execution

Execute trade marketing plans, promotions, and in-store activities in line with approved strategies.
Supervise deployment of visibility assets, POS materials, and promotional mechanics across outlets.
Ensure correct implementation of planograms, pricing, and promotional guidelines.
Support product launches and promotional rollouts at the trade level.

Field Supervision and Coordination

Supervise merchandisers and field teams to ensure execution excellence and compliance with standards.
Conduct regular market visits to monitor activity execution, availability, and visibility.
Provide coaching and on-the-job guidance to field teams and distributor staff.

Channel and Customer Support

Work closely with Sales teams to support channel-specific initiatives and customer requirements.
Ensure trade activities are aligned with channel strategies and customer agreements.
Support resolution of execution gaps or customer concerns related to trade activities.

Market Intelligence and Reporting

Monitor competitor trade activities including promotions, pricing, and visibility.
Collect market feedback and insights to support trade and category planning.
Prepare execution reports, post-promotion evaluations, and recommendations.

Financial Management

Manage trade marketing operational budgets, ensuring activities are delivered within approved limits.
Track spend on POS materials, promotions, and merchandising activities.
Ensure accurate documentation and reconciliation of trade marketing expenses.
Support cost-efficient execution while maintaining brand and visibility standards.

Risk Management

Identify risks related to poor execution, budget overruns, non-compliance, or brand inconsistency at the trade level.
Escalate execution or compliance risks impacting sales performance or brand reputation.
Support mitigation actions for stock shortages, visibility gaps, or distributor non-compliance.
Maintain a trade marketing risk log and track corrective actions.

Quality Management

Ensure all trade marketing activities comply with the company’s Quality Management System (QMS), ISO standards, and approved procedures.
Monitor handling, storage, and deployment of POS and visibility materials to prevent damage or wastage.
Maintain accurate documentation for trade activities, approvals, and execution records in line with ISO requirements.
Support audits and corrective actions related to trade marketing execution.
Promote continuous improvement and adherence to standardized execution processes.

Compliance

Ensure regulatory compliance in execution of duties in the country.
Ensure Adherence to Movit Group and In Country Policies and Procedures.

Minimum Qualification Requirements

Bachelor’s Degree in Marketing, Business Administration, Sales, or a related field from a recognized university.

Minimum Experience

Minimum of 3–6 years’ experience in trade marketing, sales execution, or field marketing within FMCG.
Experience supervising field teams or merchandising operations.

Competencies Required

Behavioural

Must be of unquestionable integrity, Honesty, Trustworthiness and Professionalism.

Leadership

Ability to supervise field teams and coordinate multiple stakeholders.

Knowledge

Proficiency in MS Office and trade marketing reporting tools.
Strong understanding of FMCG channels, promotions, and in-store execution standards.

Skills

Trade Marketing Execution
Field Supervision and Coaching
Budget Control and Cost Awareness
Market Analysis and Reporting
Communication and Negotiation

Attributes

Strong attention to detail
Proactive and self-motivated
Collaborative team player
Problem-solving mind-set

Physical Requirements and Environmental Conditions

Extensive field travel with long market days and occasional overnight stays.

Job Assessment

Interview
Psychometric assessment
Case Study